The science
Odour has a cause. We target it.
Staying fresh is not about smelling stronger. It is about understanding why body odour happens, and dealing with that, rather than papering over it.
- 01
Sweat, on its own, barely smells
Fresh sweat is close to odourless. It is mostly water and salts. On its own it is not the thing you can smell at the end of a long day.
- 02
Odour-causing bacteria are the cause
Your skin is home to bacteria. When certain odour-causing bacteria break sweat down, they produce the compounds we recognise as body odour. The smell is a by-product of that process, not of the sweat itself.
- 03
Masking changes nothing underneath
A fragranced wash lays a scent on top and leaves the cause untouched. As the fragrance fades, the odour returns, because the reason it formed was never addressed. That is why the cover-up always wears off.
- 04
Freshman targets the cause
Freshman targets the odour-causing bacteria at the source, so odour does not get the chance to form. Microbiome-friendly, so it works with your skin rather than against it. The result is freshness that holds, from one shower, all day.
Why one shower lasts
Because Freshman addresses the cause rather than the symptom, the effect does not wash off with the fragrance. It keeps working through the day, which is why you do not need to reapply or shower twice.
Microbiome-friendly by design
Skin is a balanced ecosystem and we want to keep it that way. The formula is built to be gentle and balanced for daily use, so it can target odour without leaving skin stripped or irritated.
A cosmetic, made responsibly
Freshman is a cosmetic product, formulated in the UK. The full ingredient list will be published before launch.
Freshman is a cosmetic product, not a medicine. It is designed to eliminate body odour at its source as part of your daily wash.
The proof
One shower. All day.